Retail in Asia

In Trends

Gap Inc. introduces e-Commerce in Japan

Gap Inc. announced last week that customers in Japan can now shop Gap and Banana Republic products online through its new Japanese e-commerce sites gap.co.jp and bananarepublic.co.jp.

The sites offer Gap, GapKids, babyGap and Banana Republic products and uses its own ‘universality’ platform, which brings the Gap and Banana Republic brands together on one, easy to navigate e-commerce platform.

The platform allows customers to shop Gap, GapKids, babyGap and Banana Republic with one shopping basket and one checkout.

The company is also offering Japanese customers free shipping everyday with purchases of JPY6,000 (USD76.4) or more; free in-store returns within 30 days of order date; and customer service via email and phone 365 days a year.