Retail in Asia

In Trends

Online mega sale to lift Australia’s retail

Some of Australia’s biggest retailers, including Myer, Target, Westfield and Dick Smith, have signed on for Australia’s version of US’s online shopping phenomenon, Cyber Monday.

The inaugural national online sales event, called Click Frenzy, will take place next Tuesday from 7pm when up to 150 retailers slash their online prices – by between 15 and 90 percent – for 24 hours.

Event organiser, Grant Arnott, expects the event to attract up to a million shoppers and set a new online sales record for Australia. ”We’re expecting a record volume of transactions on the day. It’s hard to say exactly how much but we expect it will be tens of millions of dollars,” he said.