Retail in Asia

In Trends

Apple’s iTunes debuts in India

With Apple announcing the launch of the iTunes store in India apart from Russia, Turkey, South Africa and 52 additional countries, it will become harder for users to justify their pirated entertainment libraries on personal devices. Earlier, the iTunes Store in India was mostly a marketplace for free digital books and podcasts.

A KPMG reports suggests that digital music’s share in the overall music market in India will grow from the current 49 percent to 79 percent by 2015 at Rs 1475 crore (USD271 million) and close to 50 percent of music revenue in India comes from mobile downloads.