Retail in Asia

In Trends

Australian online retailers benefit from rapid increase in demand

With the popularity of online shopping reaching historic levels, a number of online retailers in Australia are benefitting from a rapid increase in demand, coupon website ilovecoupons said on Monday.

Operating exclusively online, Australian retailers Kogan, Deals Direct, SurfStitch and online fashion store Boohoo, all experienced a boom in sales directly related to the rise in online shopping and the constant availability of discounts coupons, according to Louie Van Essen, Managing Director of ilovecoupons.

"Australians are now embracing online shopping as a regular part of everyday life," said Van Essen. "The popularity of e-retailers Kogan, Deals Direct, SurfStitch and Boohoo is gaining rapidly alongside increasing demand for fashion and general retail coupons that can be sourced online."

The coupon website offers new discount codes, coupons and promo codes, on average, every week. Internet shoppers can access coupons for individual products from the website.

"These top online retailers are always offering new, unbeatable coupons for free, which is arguably why they are experiencing higher growth in demand than conventional bricks-and-mortar shops," noted Van Essen.

"While traditional retailers are focusing more on improving their online efforts, they cannot compete with the kind of savings available all year round with coupons from dedicated online retailers."

ilovecoupons CEO Dominic Gluchowski said more people were searching for and using online coupons as the popularity of online shopping increased.

"As online sales grow to make up a higher percentage of overall retail spending, e-retailers are able to offer more coupons that deliver even greater savings to customers," said Gluchowski.

The company’s year-on-year sales rose 30 percent last year, reflecting the movement towards online shopping, combined with the increasing awareness of online coupons.

"With respected Australian e-retailers offering more discount coupons through ilovecoupons, we expect to see online retail sales continue in an upwards trend unlike the beleaguered bricks-and-mortar sector," Gluchowski concluded.