eLong Inc., an online travel service provider in China, reported a 75 percent increase in hotel room nights booked in 2012 compared to 2011.
In 2012, it said 16.1 million room nights were booked compared to 9.2 million in the prior year. Net revenues for the year also increased 27 percent to CNY744.2 million (USD119.5 million), compared to CNY586.2 million (USD93.1 million) in 2011.
Hotel commission revenue likewise increased 36 percent for full year, primarily due to higher room night volume, partially offset by a 22 percent decrease in commission per room night.
Meanwhile, air ticketing commission revenue for full year 2012 decreased 1% percent compared to 2011, driven by a 4% decrease in commission per segment, partially offset by a 3% increase in air segments to 2.4 million.
"Our online hotel strategy is bearing fruit and we will continue our focused execution with an increased emphasis on mobile in 2013," said Guangfu Cui, Chief Executive Officer of eLong.