Retail in Asia

In Trends

India’s e-commerce “gold rush” fraught with risks

India was home to the fastest growing online market among the BRIC (Brazil, Russia, India and China) nations last year, growth that is fuelling a booming e-commerce market.

The number of unique online visitors in India grew 50 percent in the 12 months to November 2012, according to internet analytics firm comScore, outpacing the likes of China and Brazil, which grew just 2 to 3 percent each.

And with an estimated three out of five Indians online visiting retail websites during that period, analysts say India is well on its way to becoming one of the world’s biggest online retail markets.
 

(Source: CNBC)