Retail in Asia

In Trends

Jingdong Marketplace expands vendor services to become total solution provider in China

Chinese B2C e-commerce company Jingdong on Tuesday announced that Jingdong Marketplace will further expand beyond the traditional marketplace platform model and become a total solution provider in the areas of technology, logistics, customer services and financial services to help vendors achieve steady and sustainable growth.

Jingdong made the announcement during the company’s first Marketplace Vendor Summit in Beijing, which hosted more than 500 third-party vendors from a wide range of sectors, including clothing, cosmetics, food and furniture, among others.

The e-commerce giant launched Jingdong Marketplace in October 2010. The platform has experienced rapid growth and contributes an increasingly significant amount to Jingdong’s overall transaction value.

"Becoming a total solution provider will further accelerate the development of Jingdong Marketplace, positioning it to be an important growth driver for the next decade," said Ye Lan, Jingdong’s Chief Marketing Officer. "By providing vendors with a one-stop solution, we will be able to expand our product categories and SKUs, attract more new customers – especially among growth demographics like women, and encourage repeat purchases. We expect Jingdong Marketplace to contribute significantly to the company’s overall transaction value within a few years."

"Jingdong Marketplace leverages the strengths of our large and quality customer base, our reputation for authentic products and our unparalleled nationwide fulfillment capacity," said Kate Kui, Vice President responsible for Jingdong Marketplace. "Our comprehensive support platform provides Jingdong Marketplace vendors with data analytics, business intelligence, flexible payment options, speedy settlement services, and a fair and transparent vendor regulatory system. Our commitment to Jingdong Marketplace will help our vendors grow bigger and stronger, improve customer experience and contribute to the company’s overall growth."

Kui also announced the launch of the Jingdong Marketplace Key Accounts Division, which will serve well-known brands and vendors with particularly high growth potential. The Key Accounts team will be dedicated to providing customised solutions for those vendors throughout their supply chain and product life cycle.