Groupon recently introduced a redesigned website and updated its iPhone, Android and iPad mobile apps aimed at making it easier than ever for customers to shop Groupon’s vast selection of local deals.
In time for the company’s celebration of its fifth anniversary, the move is also meant to introduce a much faster website, and provide an enhanced shopping experience for the best deals on things to see, eat, do and buy.
"In just five years, Groupon has grown from a daily deal website to a true online marketplace with a tremendous mobile following," said Groupon CEO Eric Lefkofsky. "Our new site and mobile app makes it easier and more rewarding for customers to check Groupon first when they want to buy just about anything, anytime, anywhere."
Among the highlights of the new website is a personalized homepage with a curated collections of deals based on the customer’s interests, previous purchases, purchases by other customers with similar interests, and doorways into different areas of Groupon’s massive inventory of deals.
The search bar is now more prominently displayed at the top of every page along with type-ahead suggestions allow customers to easily find deals on demand.
Search results span all Groupon offers from local deals to places to travel to goods to restaurant reservations and live events for the most interesting and personally relevant deals for each customer.
For the apps, the Groupon experience now follows customers as they travel, whether a city away or to a different country. The apps now automatically detect when a mobile customer’s location has changed and send a notification when they are in range of Groupon’s local deals.
Inside the app, local deals are automatically selected based on the customer’s current location rather than just their home town.
The iPad expansion also now includes 12 additional markets: Austria, Chile, Colombia, French Canada, Ireland, Mexico, New Zealand, Peru, Philippines, Puerto Rico, Russia and Thailand.