As Myer tries to lure back online shoppers following its week-long website outage, David Jones is going on the attack with new online-only specials designed to thwart its rival’s recovery.
Swooping on the opportunity, David Jones announced extra discounts for online shoppers on already reduced items. A spokeswoman said the retailer’s website had received 1.5 million visits since its clearance sales went live at 6pm on Christmas Eve.
Online sales for the period were up 100 percent compared with last year, she said.
(Source: The Sydney Morning Herald Online )