Retail in Asia

In Trends

Google to bring ‘Shoppable Hangout’ to India, partners Myntra.com

Search engine giant Google will unveil its ‘Shoppable Hangout’ in the country on 20 January, which will allow users to interact with each other and shop online simultaneously. Google has partnered with e-Commerce Myntra.com and Bollywood actor Hrithik Roshan to bring Shoppable Hangout on Google+ to India, a statement said.

Using this Hangout, designers or retailers can publicly broadcast a multi-person video chat about their products while customers simultaneously browse through the exclusive catalogue.