Online fashion retailer Zalora said on Thursday that it will launch marketplace in the first half of this year. With over 15 million visits per month to Zalora, marketplace will give independent fashion designers and sellers a platform to expand their business to Zalora’s massive customer base and will increase the product assortment available to customers.
Zalora Marketplace will allow vendors in Hong Kong and Southeast Asia and to create their own branded storefront within the Zalora site, which will be run and maintained by the seller with support from a dedicated Zalora account manager. Vendors will be able to gain brand exposure by free online marketing and advertising through Zalora’s overall marketing campaigns.
The company is now searching for and recruiting potential brands and designers to join the marketplace.
"We have found some incredible and exciting designers and sellers so far," said Magnus Grimeland, Managing Director of Zalora. "We are really looking forward to working with them, nurturing them at this stage of the journey and seeing how far their business can expand through Marketplace."
"There has never been a better time than now to bring fashion retail businesses online, especially throughout Asia-Pacific where the internet population is already over 200 million people and growing steadily," noted Grimeland.
"According to research, around 11-15 percent of total global retail sales will be conducted through online channels by 2020, with Asia-Pacific accounting for a very large portion of that. For fashion designers and sellers looking to expand their sales and reach, online is the only place to be," he concluded.