Indian online furniture retailer Pepperfry.com, which started out as fashion and lifestyle portal, said it was seeing significant clicks in the home assortment category as more people were shopping for "non-standardised" products online.
"We shifted to furniture retailing after insights revealed that consumers were buying bulky items like beds and side tables online. Since these are non-standardised products, it gave us better gross margins. Additionally, the ticket size is also much higher," said Kashyap Vadapalli, Chief Marketing Officer.
The three-year-old company has USD13 million investment from players such as Norwest Venture partners and retails over 45,000 products across categories, such as furniture, home décor, furnishings, kitchen, fitness and pet supplies.
(Source: The Hindu Business Line )