Retail in Asia

In Trends

Amazon launches shopping via Twitter

Online retailer Amazon has announced a partnership with Twitter that allows users to add products to their shopping carts by tweeting a special hashtag.

They can do so by replying to tweets containing a link to an Amazon product with #amazoncart in the US and #amazonbasket in the UK.Users will still need to go to Amazon to pay and complete the purchase.

The move comes as firms are looking at ways to use social media platforms as tools to attract customers.
 

(Source: BBC News)