Indian online retailing giant Flipkart has launched an annual membership fee-based service for its customers.
Flipkart First is aimed at rewarding registered shoppers, which the company claims are about 18 million for the portal, as well as getting new ones on board.
With the USD3 billion Indian e-commerce market poised to register double digit growth, analysts are of the view that companies are looking at innovative ways of not just adding new users from smaller parts of the country but also retaining existing shoppers.
(Source: The Hindu Business Line )