Retail in Asia

In Trends

Zara to set up shop on Tmall

Spanish retailer Zara hopes to attract a wider range of Chinese shoppers, especially those in lower-tier cities, by opening up an online shop on Tmall.

Zara isn’t the first fashion label to try to capture a piece of Chinas CNY1.84 trillion (USD 295.58 billion) e-commerce market, with Burberry, Gap, Asos, and Uniqlo having already opened stores on Tmall.

The Zara store on Tmall is just one more step for Inditex, Zara’s parent company, in its expansion in China. Pull&Bear and Bershka, also owned by Inditex, already have stores on Tmall. Additionally, Inditex has 450 brick-and-mortar stores in China, of which 152 are Zara stores.

(Source: red luxury)