Retail in Asia

In Trends

Amazon unveils unlimited reading plan on any device

Amazon.com recently introduced a new subscription service, Kindle Unlimited, which allows customers to freely read as much as they want from over 600,000 Kindle books, and listen as much as they want to thousands of Audible audiobooks, all for only USD9.99 a month.

“In addition to offering over 600,000 eBooks, Kindle Unlimited is also by far the most cost-effective way to enjoy audiobooks and eBooks together. With thousands of Whispersync for Voice-enabled audiobooks to choose from, you can easily switch between reading and listening to a book, allowing the story to continue even when your eyes are busy. We hope you take advantage of the 30-day free trial and try it for yourself,” said Russ Grandinetti, Senior Vice President, Kindle.

Kindle Unlimited subscribers also get the additional benefit of a complimentary three-month Audible membership, with access to the full selection of Audible titles. The service, however, is limited to US customers.

In online retail, Amazon also pioneered customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV.