High-end shoe brand Stuart Weitzman is expanding their global e-commerce presence, and have identified China as one of the prime markets in the world.
The company recently hired its first chief global digital and e-commerce officer, Monica Schwarz, and intend to make e-commerce Weitzman’s largest distribution channel across the world, striving for consistency among their online presences in Europe, Canada, the United States, and, most recently, Hong Kong.
The company is particularly optimistic about China’s digital retail prospects. Weitzman CEO Wayne Kulkin believes that if China is not the world’s largest e-commerce market in the next two years, it will be second, and that by 2017 it will represent a bigger e-commerce channel for the firm than the United States.
(Source: red luxury)