Retail in Asia

In Trends

China’s Jumei.com shuts third-party store over fake products

Top Chinese cosmetic e-retailer Jumei.com has banned an outside vendor from its website after an investigation revealed that many of the products it was selling to other e-commerce platforms in China were fake.

The vendor, Belle Boutique, apparently sold knock-off watches, bags, and clothes under international luxury brand names like Hermes, Burberry, and Armani, though the products were manufactured in China. News sources linked the bogus operation to Xiangpeng Hengye, an offline retailer in the city of Sanhe in the Hebei province of northern China. Belle Boutique has victimized several Chinese e-commerce platforms, including Amazon.cn and JD.com, and has even gone so far as to forge several product certifications for its counterfeit wares.

According to Lu Zhenwang, founder of Sanghai Wanqing Commerce Consulting, the story is an all too familiar one.
 

(Source: red luxury)