Reliance Fresh, the small-format grocery chain of India’s Reliance Industries, is the latest to join the bandwagon after Foodhall, the Future Group’s premium food chain, forayed into e-grocery.
From being dismissive about the online sales, these brick-and-mortar grocery companies are testing the waters. "These are pilots. We have to discover the model and then fine-tune it," said a Reliance Retail executive without divulging more.
"Online is a low-margin business and has a lot of supply chain issues. We do not have immediate plans for food and grocery apart from the Foodhall online ventures," said Rakesh Biyani, joint managing director of Future Retail.
(Source: Business Standard )