Retail in Asia

In Trends

Zara launches official store on China’s Tmall.com

Zara has launched its official online store on Tmall.com, hoping to put the brand’s products within easy reach of the online platform’s tens of millions of customers.

Zara.tmall.com will offer online Chinese shoppersthe same full range of products for women, men and kids as that found on www.zara.cn and in Zara’s stores across China.

The launch follows the opening in September 2012 of Zara’s own e-commerce site www.zara.cn, which will continue to operate as normal.

With 25 online stores in 35 markets, the Inditex Group announced last month that it is expanding its e-commerce foray, which includes opening of Zara’s virtual shopfront on Tmall.