Retail in Asia

In Trends

Zara opens online store in South Korea

Zara recently opened an online store in South Korea, which offers online shoppers the same full range of merchandise as that found in high street stores.

The company said items sold online are priced the same as those found in Zara’s stores, and customers can choose home delivery or have their purchases sent to a store of their choosing for pick up. New products will be featured twice per week.

Zara opened its first store in Korea in 2008 and is now a major market for the brand. It now has 39 stores in big cities such as Seoul, Busan, Daegu, and Kwangju. The Inditex group also operates a total of 58 stores under five of the group’s brands including Zara, Massimo Dutti, Bershka, Pull&Bear and Stradivarius.

Zara began selling its products online in 2010 in several European markets, following in the footsteps of Zara Home, which launched its online platform in 2007. Next came other major markets, such as the US, Japan, China and Canada. Zara’s customers can shop online in 26 markets. including South Korea.