Retail in Asia

In Trends

Chinese consumers spend more on Single’s Day, and with smartphones

Chinese consumers still remain passionate about the Single’s Day sales campaign as they spent slightly more than last year and online shoppers spent an average of CNY1,169 (USD190) during the 24-hour shopping spree, CNY19 higher than their expected spending, market research firm CTR said in a latest report.

The figure was also CNY154 higher than their average expenditure on last year’s Single’s Day event.

Consumers are still willing to empty their pockets as this is the sixth year after Alibaba first seized Single’s Day as an opportunity to woo consumers, and others including 360Buy, Amazon.cn and JD.com also joined.
 

(Source: Shanghai Daily)