Gap is making it easy to give gifts this Christmas whether customers prefer to shop online, so stores or via movie devices.
The journey starts with Wish List, an online tool that allows everyone to create a list of desired items across five of the company’s brands – Gap, Banana Republic & Banana Republic Factory Store, Old Navy, Athleta and Piperlime.
The tool allows users to mix and match items at any price points and share them via Twitter, Facebook or email. Shoppers in the US can add up to 30 items – across a mix of the brands.
Another feature, Reserve in Store, makes it easy to shop online, place favorite items on hold and have them waiting for you at the local store of your choice. Customers can reserve up to five items per day and have them held in a convenient area of the selected store until the close of the next business day.
Gap Inc. is also rolling out its unique Order in Store service across about 1,000 US Gap, Banana Republic, Old Navy and Athleta stores.With this feature, there is no need to ask store associates to call different stores searching for the items you want, search online for your items later or travel from store to store– you never have to go home empty handed, regardless of where you live or where you’re shipping.