Retail in Asia

In Trends

Brand owners aware of digital strategy

Chinese brand owners can’t afford to ignore digitalisation as China’s online retail sales may grow 25 percent annually through 2018, three times faster than traditional retail, Bain & Co said on Wednesday.

An efficient infrastructure, investment from innovative major online players and Chinese consumers’ growing demand for online and mobile shopping have helped the country’s online retail sector boom, said the consulting firm’s new report, Riding the Digital Wave in China.

Mobile shopping has also become increasingly popular as the report said it found 80 percent of Chinese consumers who bought online last year made at least one purchase from their handsets and 20 percent were weekly mobile shoppers.
 

(Source: Shanghai Daily)