Retail in Asia

In Trends

Firstcry.com: Interactive kiosks at stores to boost sales

Visitors to any of the 100 stores of Firstcry across cities of India would soon be able to order online from the 70,000 stock- keeping units of the company with the help of store managers, armed with touch-screen terminals.

The baby and child care products company, with its headquarters in Pune, touched the 100-store landmark this month. Every store has around 1,500 stock-keeping units. But customers can request the store managers to order from the full online inventory – comprising products from 600-odd Indian and international brands – of Firstcry.com with the help of the touch screen terminals.

The products are delivered within 24 to 48 hours.