Retail in Asia

In Trends

Most Taiwan mobile shoppers spend over USD32 a month

A large majority of Taiwanese who make purchases on mobile devices spend more than NT$1,000 (USD31.9) a month, according to a survey conducted by the government-sponsored Institute for Information Industry.

The Market Intelligence Center (MIC) under the III, cited a survey as saying that almost 70 percent of respondents who have purchased goods through their mobile devices spent at least NT$1,001 (US$31.68) a month on such purchases.

The survey, conducted between Nov. 20 and Dec. 3, found that 62.5 percent of respondents said they made purchases on mobile devices, such as smartphones and tablet computers.

According to the survey, 30.4 percent of those who used mobile devices to shop spend NT$500-NT$1,000 a month on average, 33.1 percent said they spend NT$1,001-NT$2,000 a month, and 16.6 percent said they spend NT$2,001-NT$3,000 a month.