The merger of the world’s two biggest online fashion stores, Net-a-Porter, or NAP, and Yoox, sends a warning to luxury brands to embrace the internet with more vim after years of resistance.
Top brands such as Prada and LVMH’s Christian Dior still baulk at the idea of selling clothing online as well as through their plush boutiques.
But as more people choose to buy through a website instead of going to Rue St Honore or New Bond Street, that position looks increasingly untenable. Brands whose goods are not available online risk losing customers to rivals.
(Source: Jakarta Globe )