Eight years after launching as an online book seller, e-commerce major Flipkart on Monday said it had so far sold 30 million books through its portal. This is perhaps the highest of units sold in the category by any online entity in the country.
"It has been one of the top categories for Flipkart. Today, we are an engagement platform for book lovers – giving them access to not only their favourite titles but also insights, expert reviews and exclusive author interactions," said Ankit Nagori, senior vice-president (marketplace). "We are looking forward to driving more innovation and engagement in this category in the coming years."
According to Nagori, while the deep discounts have been an attraction for buyers to shop for books online, it is still profitable for sellers such as Flipkart.
(Source: Business Standard )