Elevenia, registered as a business entity as XL Planet, opened for business in March last year as a joint venture between mobile provider XL Axiata and South Korea’s online marketplace, SK Planet.
It began modestly, with around 500,000 products and 6,000 sellers. In just a year, the online marketplace had almost a million registered members, two million products and more than 20,000 sellers. Elevenia.co.id had 20 million visitors in February – 5 million of which were unique visits.
The online marketplace posted IDR250 billion (USD19.45 million) in total transaction value last year and in the first two months of this year had booked IDR60 billion.
(Source: Jakarta Globe )