Amazon is launching "Prime Day" on 15 July – its own global shopping event that aims at offering "more deals than Black Friday", for customers in nine countries, including the US, UK, Canada, and Japan, the online marketplace announced on Monday.
Greg Greeley, vice president of Amazon Prime said in a statement that Prime Day will be "one of the biggest deals extravaganzas in the world." The retailer also promises that new deals will be "starting as often as every ten minutes" on the day.
However, as its name implies, "Prime Day" is for Amazon Prime members only. An online service that provides members exclusive options and benefits for an annual fee, for instance USD99 a year in US.
(Source: CNBC)