Word this week that Amazon is considering launching its own line of clothing has divided fashion industry analysts, with some saying such a move into a crowded and competitive marketplace would be risky, while others saying it could usher in a new era in personalized clothes shopping.
The possibility that the mammoth online retailer, worth nearly USD54 billion, may be branching out even further in the e-commerce game first surfaced Tuesday at the WWD Apparel and Retail CEO Summit.
Jeff Yurcisin, VP of clothing at Amazon Fashion and CEO of Amazon’s Shopbop unit, said that Amazon might launch a private-label brand to keep customers happy, according to a report in Buzzfeed.
(Source: CNBC)