MobileFOXX's directors Ferdi Stolzenberg and Martin Roeth continue to talk about how mobile coupons can benefit retailers and how they see the Asian market. 

RIA: What makes MobileFOXX different from its competitors?

MF: We are very different from other mobile coupon service providers as our redemption system guarantees that all transactions are traceable. Merchants can check every transaction made and our service charge is transaction-based only. We can prove when and where a transaction occurs. We only charge HKD50 per branch address as a registration fee. So customers can try it out and put coupons up for free. Nothing will be charged until a real transaction is completed.

RIA: How can retailers benefit from MobileFOXX?

MF: We help merchants to save money – as the whole redemption process is virtual they can reduce costs on launching, spaces, availability, manpower, marketing analysis, etc.

In addition to this, MobileFOXX can also help merchants in marketing analysis, as it will record and integrate the details of each transaction. From these details, our clients can learn which of their branches have most redemption and what the peak time for redemptions is. They can also learn who their customers are. If you use printed paper coupons, you can learn nothing. This shows that MobileFOXX is not only a coupon redemption tool. It is simple, sophisticated, powerful and easy to use. With this system, you can test different types of offer to see which offer works best in which branch. Our system will generate reports on the results of each coupon campaign – not only the number of redemptions but as a result of our GPS system we can tell you about the demographics of the people redeeming your coupons – not by name, but by gender, age and location. So the very next time you plan your coupon you can match your offer to your target market and so forth.

RIA: Can you name some of your clients in Hong Kong?

MF: We signed agreements with advertising agencies in Hong Kong. We will co-operate with them in a joint venture. A few clients we can name here include Subway and Fat Angelo's.

RIA: Are you planning to expand your market to other Asian countries?

MF: Of course. Hong Kong is only our first step. We are in talks with some partners in other countries. We hope to launch it in the Philippines, China, New Zealand, Thailand, Korea, etc. We are localising the software so it will be available in local languages. Indeed, we are working with a Hong Kong partner so we will be launching it in China very soon.  We are also looking for partners in Taiwan.

RIA: How do you see the Asian market? Has the Hong Kong market accepted this quickly?

MF: In Germany, people have accepted this new idea very quickly. However, in Hong Kong, it takes more time for people to accept it. In fact, the acceptance of mobile coupons in a market, to a very large extent, depends on the number of smartphone users in this market. A strong telecom network will boost the speed of acceptance. We see that Malaysia, among other Asian countries, has more smartphone users as the country has more carriers and this competition has led to cheaper prices for 3G packages. In comparison, the prices for data packages in Hong Kong are much more expensive.

For more information about this company, vist MobileFOXX.

Talking Shop is the Retail in Asia section devoted to interviews with brand CEOs and retail industry leaders.