GuestLogix Inc., a global provider of onboard store technology to airlines and the passenger travel industry, has launched its onboard retail technology platform to support Garuda Indonesia’s new onboard duty-free programme in conjunction with Rodamas Group, GuestLogix’ Asia-Pacific duty-free partner.
"The deployment of our retail technology platform onboard Garuda Indonesia demonstrates our continued success in growing our Asia-Pacific footprint, and the adoption of our technology by carriers in that region. We are also growing GuestLogix’ revenue by moving through our existing deployment backlog as the signed customers go live," said Tom Douramakos, President and CEO of GuestLogix.
GuestLogix’ onboard solution supports the expansion of Garuda Indonesia’s new duty-free programme. Garuda Indonesia, the leading Indonesian airline that carries nearly 11 million passengers annually to over 50 destinations in 21 countries, is now able to offer passengers traveling on more than 100 of the airline’s domestic and international flights the opportunity to purchase a variety products and services not previously available onboard including fragrances, clothing, travel essentials, gifts, confectionery, liquor, cigarettes and other Garuda Indonesia exclusives.
GuestLogix has equipped the global carrier with handheld devices that accept Visa, MasterCard, and American Express, in addition to cash. The easy-to-use graphical interface on the devices streamlines transaction processing for flight attendants, for example by simplifying currency exchange calculations, while facilitating sales of higher priced items and higher average transaction values. The retail technology platform also reduces paperwork and minimises the risk of shrinkage and credit card fraud through anti-fraud "hotlists" produced by GuestLogix. Garuda Indonesia can also access transaction information through GuestLogix’ back office platform, which provides business intelligence and analysis of onboard sales categorised by flight or route, on a daily, weekly, or monthly basis.