Polaris Enterprise Solution Limited (PESL), a wholly owned subsidiary of Polaris Software Lab Ltd, on Monday announced that Samsonite, a leading lifestyle luggage brand worldwide has gone live with PESL’s iStore in 80 stores across India. iStore is built on IBM’s Retail Integration Framework (RIF).
Implemented over a period of six months, the solution has enabled Samsonite to centralise operations, integrate stores resulting in better control and response capabilities for its customers across all stores.
Polaris iStore’s rich modules such as Integrated Advanced Retailing Solutions enhanced the brand’s customer retention engine, accelerating its ability to execute loyalty programmes, promotions and marketing campaign modules. iStore interfaces helped Samsonite integrate its solution with ERP (Baan), allowing near-real time purchase and inventory data upload, thus avoiding delays and inaccuracies.