Retail in Asia

In Trends

Vizualize launches new 3D shopper traffic tracker

 Vizualize, a provider of shopper tracking technologies, has launched 3D people tracker for shopping malls and retail stores.

The solution is the first in a series of real-time store monitoring product that includes traffic counters, path and dwell time monitoring, measurement of product interactions and analysis of staff service levels.

Vizualize said the technology has achieved accuracy levels of greater than 99 percent in a series of independently validated stress tests.

In 4Q12, the company is also set to launch an embedded, appliance-based infrared 3D sensor (3IRD).

Vizualize currently tracks over two billion shoppers annually and its solutions are installed in more than 40 countries. The 3D range will extend its Visible Intelligence Platform used by over 150 global retailers and mall operators.