Retail in Asia

In Trends

Dataculture and why it matters

What many operators of small- to medium-sized businesses need before they start tackling “Big Data” is a method or process to grow and nurture the data they can get today from their POS and accounting systems so it serves their needs. Before a restaurateur can focus on data-driven decision making, it is a good idea to understand in advance why you want or need any analytical data at all.

In the attached article, Don Gray, CEO of Givex Corporation looks at the restaurant industry for examples on how to implement dataculture systems and how these can become central to decision making, drive sales and make an organisation more efficient.

The average fast casual restaurant can generate more than 30 transactions per register per hour. Each transaction contains a wealth of datapoints such as menu items, prices, time stamps, operator identity and more. Over the course of a 10-hour operating day and multiplied by the number of registers and units you have, this results in a vast sea of potentially useful data.

Please click the above link to download the article: Dataculture and why it matters

For more information visit the Givex website.

Givex Corporation is a global information services and technology company offering clients cost-effective gift cards, omnichannel loyalty, analytics and cloud-based POS solutions. Givex helps small, medium and large merchants build, understand and effectively use their ever-expanding data. Visit them at www.givex.com, on Twitter (@givexcorp) or LinkedIn (www.linkedin.com/company/givex)

By Don Gray as published in The Canadian Restaurant and Foodservice News- The Official Magazine of the Canadian Restaurant and Foodservices Association (Winter 2013). Don Gray is CEO of Givex Corporation a global Information Services and technology company offering clients cost-effective gift cards, omnichannel loyalty, analytics and cloud-based POS solutions. Givex helps small, medium and large merchants build, understand and effectively use their ever expanding data.