Case Study: IBM’s retail virtual briefings to make retail business smarter

IBM’s case studies, new ideas and creative approaches are now available online at the IBM Retail Virtual Briefing Center.

The Retail Virtual Briefing Center is retailers’ gateway to IBM’s innovation, thought leadership and expertise in the retail industry. In here, case studies, new ideas and creative approaches are shared to help make retail business smarter, by focusing on the key imperatives shaping the retail industry.

• Smarter Commerce: Redefining the Value Chain in the Age of the Customer

By Yolanda M. Wang, Executive, Retail Centre of Competence, IBM Global Business Services
Air Date: 1 September 2011

Consumers are more demanding than ever before. They want retailers to know them based on past purchases, to avoid asking "obvious" questions and to suggest products that actually make sense based on their personal circumstance. In short, consumers want a personalised experience.

A recent global retail survey conducted by IBM Institute for Business Value Retail in 2010 on more than 30,000 consumers from 13 countries provides the insights into how consumers use technology to get the shopping experience they want. This session will also discuss business models that IBM GBS has developed to help retailers, wholesales and distributors to meet the demands of these smarter consumers.

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• Enterprise Marketing Management: Bringing Science to the Art of Marketing
By Stella Leung, Industry Solution Sales Manager, Software Group, IBM Hong Kong
Air Date: 1 September 2011

Consumers no longer access websites for one-way dissemination of information for their shopping needs. Instead, they discuss about products and brands on social networks and discussion boards. The long trails of communication are a powerful potential to reshape your brand and messages.

The resulting shift and expansion of the CMO role present an opportunity to leverage the huge trails of data left behind for optimised results. In this section, the speaker will discuss the software tools that can help marketers reach and understand their customers better to achieve higher ROI from marketing spend.

To watch these virtual briefings, visit IBM Retail Virtual Briefing Center and register.