Retail in Asia

In Trends

Should you worry when your jeans go smart?

What if those new jeans you’ve just bought start tweeting about your location as you cross London Bridge?

It sounds far-fetched, but it’s possible – if one of your garments is equipped with a tiny radio-frequency identification device (RFID), your location could be revealed without you knowing about it.

RFIDs are chips that use radio waves to send data to a reader – which in turn can be connected to the web.
 

(Source: BBC News)