Retail in Asia

In Trends

NetSuite launches omni-channel commerce solution in Asia

NetSuite Inc. has launched its SuiteCommerce for Asian businesses, bringing the Commerce as a Service (CaaS) capabilities of the platform to a region where rising incomes, a growing middle class and increasing web access have driven a rapid adoption of eCommerce.

SuiteCommerce exposes native NetSuite commerce capabilities, including merchandising, pricing, promotions, payment processing, support management, and customer management, as services that can be used by any presentation layer, while providing an integrated back-end business management system.

This data rich platform can deliver an Amazon-like experience, delivering personalised recommendations based on shopping history and browsing data strategic up- and cross-selling.

It also enables businesses to manage interactions with other businesses and directly with consumers on a single cloud platform across multiple touchpoints, including websites, smartphones, tablets, in-store and social media.

It likewise supports a wide range of commerce models, including subscription, usage-based, traditional commerce and pay-as-you-go, as well as multiple sales channels from smartphone or tablet right through to traditional brick and mortar stores.

Zach Nelson, CEO of NetSuite, said the next transformation facing businesses in Asia is centered on how they interact with other businesses and their customers.

Expanding to new markets has often been prohibitively expensive with horse-and-cart, on-premise applications, but now with NetSuite SuiteCommerce, profitable international growth becomes a real option for Asian commerce businesses, he added.