Retail in Asia

In Trends

India’s Gitanjali Group manages supply chain through data visualization

Gitanjali Group, a global jewelry manufacturer-retailer, said recently it will use SAS Visual Analytics to explore and analyze business data, including supply chain and profitability metrics.

It also expects the high-performance analytical solution to enhance decision making and widen the acceptance of advanced analytical modeling within the organization.

"At Gitanjali, we have always leveraged technology to overcome business challenges and deliver value to customers. With SAS Visual Analytics, we can simply drag and drop business parameters to quickly generate insightful visual reports and manage the demand and supply chain across various brands," said Sam George, Chief Information Officer at Gitanjali Group.

Additionally, with SAS Visual Analytics, business users at Gitanjali Group will have easy and instant access to reports via the Web or mobile devices.

The Group pioneered a jewelry retail revolution in India by launching Gili in 1994. It today owns and distributes eight out of the top 10 Indian jewelry brands including Gili, Nakshatra, Asmi, D’Damas, Sangini and Diya. Over the last two decades, the Group has expanded its operations in the US, UK, Belgium, Italy and the Middle East to China, Singapore and Japan.

It also owns a large retail chain in the US, Samuels Jewelers Inc. and has acquired a number of premium brands such as Stefan Hafner, Valente, Io Si, Poratti and others in Italy; and has a fast-developing presence in China, the Middle East and other new markets.