Retail in Asia

In Trends

BannerPlay releases new ad platform for eBay sellers

BannerPlay released a new advertising solution for eBay sellers recently, saying it is a cost effective option for promoting products even the outside the eBay site for as low as $2 per item per day.

After the ‘Boost your Sales!’ Ad-App is installed on the sellers’ ‘My eBay’ panel from the ‘Applications’ tab, the seller just needs to select a product to promote from his products list, and the app creates a set of professional banners and a targeted campaign using keywords extracted from the product’s information and shipping destinations.

The banners generated by the ad-app include all of the product’s details: it’s price, image and description. eBay sellers can also tweak and customize the banner ads.

The app also offers eBay sellers full real time statistics, analytics and performance metrics of their campaigns. The sellers can see exactly how many views and visitors the campaign received, and a detailed report showing exactly on which sites and web pages people actually clicked on the banners.

The BannerPlay "Boost your Sales!" Ad-App is available on the eBay App Center.