Retail in Asia

In Trends

Thailand’s Sanook taps tech solution to improve user experience

Thailand’s largest web portal service provider, Sanook Online (Sanook), has implemented a network solution to improve the experience of its growing international user base.

Citrix NetScaler SDX boosts Sanook’s global load balancing and enhances application security and performance service levels for customers.

“As Thailand’s largest web portal service provider, we deal with a large volume of web traffic and content daily. It is crucial for us to implement the most cost-effective networking platform that is scalable to our dynamic needs," said Cherdsak Chokeruamchai, Director & CTO of Internet Technology, Sanook Online.

Based in Bangkok, Sanook receives more than three million daily visitors through its two datacenters. The rapid expansion of Sanook’s international user base and resultant high web traffic, combined with the ever-expanding volume of web apps, databases, web content and images, were taxing its IT infrastructure.

The company needed a solution that could consolidate networking services and collapse multiple network appliances into a single, scalable platform, supporting both datacenters.

Citrix NetScaler SDX’s ADC feature allows for the distribution of flexible application delivery capabilities to multiple business applications running in the cloud, all through a common control panel. This optimizes the availability, scalability and performance of web-based applications, meeting the dynamic and demanding business and IT needs. Customers accessing Sanook’s web portal in the US or in Thailand will enjoy the same user experience, and are able to access web applications and web pages faster than before.