In-store analytics is a collection of systems working together to organize, analyse, and visualise massive amounts of diverse retail data.
The value of in-store analytics is in the deep insights it provides into retail operations and shopper behaviours. Retailers can then use those insights to implement changes in their operations to improve commercial performance and the overall customer experience.
Global retailers, shopping centres, and even manufacturers use in-store analytics to collect and analyse massive volumes of data on in-store shopping behaviour and overall store performance.
This white paper from Big Data solutions provider RetailNext explains how its technology works, introduces the features of the retail analytics platform and discusses how the in-store measurement solution help retailers to improve store performance.
Download the white paper by clicking the Download the Report button above.
More information available at the RetailNext website.