Looking to tap into Indonesia’s skyrocketing number of mobile device users, e-commerce players are increasingly focusing on mobile applications to boost customer numbers and loyalty.
Zalora, Lazada and Elevenia are among e-commerce businesses putting their trust in mobile apps to exploit Southeast Asia’s largest e-commerce market. Zalora Indonesia’s head of marketing, Jo Bjordal, said that in light of the large proportion of Indonesians who accessed the Internet through smartphones, his firm would encourage existing and potential customers to use the brand’s mobile app.
Although the firm has no specific figures for app downloads in Indonesia, the fashion retailer recorded around five million downloads across Asia as of March this year.
(Source: The Jakarta Post )