Cebu
Photo story: New store design refreshes Penshoppe's brand with competitive edge
In today's competitive retail environment, branding remains a key element in successfully differentiating the Penshoppe brand from other retailers. Providing an excellent shopping experience is something the Philippine fashion retailer deems to be of vital importance.
Peneshoppe's new store design provides a template for the brand to compete globally. Inspired by a clean white box that serves as the canvass for the brand to tell its story, the minimalist architecture and clean lines allow the brand story to unfold.
Consumer confidence fuelled retail sector growth in Cebu in 2011
Declining profit margin due to competition may be the distinguishing factor that was magnified in the retail sector in 2011, but players continued to note strong consumer purchasing power in Cebu, despite the fragile economic plight at the year end.
Cebu Pacific to add flights to China
Filipino airline Cebu Pacific Air plans to boost its passenger traffic and add new services to China in 2011.
Cebu Pacific will increase the frequency of its Beijing and Guangzhou services. Currently, the airline flies to Beijing and Guangzhou three times a week, daily to Shanghai.
Cebu, Negros boost Credit Security Fund
Cebu City, which forms part of Metro Cebu, has been recognized as the country’s second most important economic center – next only to Metro Manila.
Aside from major businesses that have transformed Cebu City into a bustling metropolis, it is also the home of a broad range of world-class entrepreneurs.
