Bare Escentuals Inc.
Shisedo aims for synergy with Bare Escentuals
Nearly two years after Shiseido Co. bought American makeup brand Bare Escentuals Inc. for USD1.7 billion, the biggest acquisition in its history, the share price of Japan's leading cosmetics company has sagged 30 percent and analysts have openly questioned the deal.
But in three months, the two will deliver their first jointly developed product line more broadly in Asia, a step they hope will help to convince skeptics that the acquisition is paying off.
Shiseido acquires Bare Escentuals
Japan's largest cosmetics maker Shiseido Co. said on 15 March it has completed acquisition procedures for Bare Escentuals Inc. after buying some 91.7 percent of the US-based cosmetics company's outstanding shares a week earlier.
Shiseido plans to strengthen its presence in the US market and expand its product offerings to include the US company's mineral-based cosmetics.
