Coca-Cola
Cybersquatting hits Coca-Cola as new suffixes come online
Online name theft is called cybersquatting – and companies with recognisable brand names say it is about to get much worse. The organisation that manages the internet's addresses is moving ahead with plans to add as many as thousands of new web suffixes. Right now, there are a limited number, such as .com and .net. The group wants to open it up to new endings like .shop or .music.
Chinese shoppers seek healthy soft drinks
Brand owners like Coca-Cola and PepsiCo have opportunities to expand in China by catering to consumer interest in healthier soft drinks, a new study has argued.
Mintel, the research firm, interviewed residents of first, second and third tier cities in China, up to 96 percent of which drank carbonated beverages, depending on their precise location.
Coca-Cola, Google top reputation charts
Coca-Cola, Google and Nestlé are among the firms with the best reputations worldwide, but there is a gap between perceptions of big brand owners' social standing and their actual products.
WPP-owned firms Burson-Marsteller, Landor Associates, Penn Schoen Berland and BrandAsset Consulting polled 40,000 shoppers in Brazil, China, Germany, Japan, Russia and the US.
Asian marketers take global approach
A list of the most downloaded case studies for Warc's Asian subscribers in 2011 shows marketers in the region are drawing inspiration from campaigns in both local and Western markets.
Among the Asian cases in the year's most read list were Cadbury Dairy Milk (India), Dove (China) and Coca Cola's I Lohas (Japan), while McDonald's (UK) and Domino's Pizza (US) were the campaigns from overseas holding a particular appeal.
China probe says coke drink poisoning likely deliberate
Chinese police believe a child who died after drinking a Coca-Cola-made yogurt drink was probably the victim of deliberate poisoning, official media said on Tuesday after a testing agency found no toxins in samples from the same batch of the drink.
The findings appear to cut the chances of a broader recall of Coke products in northeastern China.
Coca-Cola shelves new white cans amid consumer complaints
Coca-Cola is canning its winter white holiday packaging and relaunching cans in its iconic red motif amid a slew of consumer complaints and confusion.
A month after mounting a high-profile ad blitz for "Arctic Home" cans – regular Coke cans in a white tone featuring a trio of polar bears – the company has shelved its original plans to keep the campaign going until February.
Brands use Sina Weibo to engage Chinese consumers
Brand owners including Louis Vuitton, Unilever and Coca-Cola are using Sina Weibo, a microblogging platform, to engage Chinese consumers.
Luxury brands such as Louis Vuitton, Gucci, Coach, Burberry and Longines all have a presence on this service, deploying it for purposes ranging from promoting their products to publicising new stores.
Coca-Cola to Pour $2 Billion Into India Over 5 Years
Coca-Cola said on Monday it will invest $2 billion in India over the next five years, a move that will heat up competition with PepsiCo in one of the fastest-growing economies.
Taking Stock: Attracting the new generation of Asian shoppers
The buying power of Asian teenagers is huge. Anthony Freeling, research director of the Coca Cola Retailing Research Council Asia, talks to Retail in Asia about the shopping behaviour of the new generation in Asia. He also reveals some of the top secrets of how to win the new generation shoppers' hearts ahead of the Council's webinar "Attracting the Next Generation of Asian Shoppers" which will be online this Friday.
RIA: How has the bloom of the internet affected people's lifestyle and their shopping habits, particularly in the grocery sector?
Coca-Cola earnings top analysts' estimates; 3Q profit up 8pc
Coca-Cola reported better-than-expected earnings in the third quarter, helped by sales increases in North America and internationally. The company said on Tuesday that its third-quarter profit rose 8 percent, as it offset higher costs with price increases and volume grew worldwide.
Demand was strongest in emerging markets, including a 19 percent increase in volume in India and a 7 percent increase in Latin America.
