General Electric
Brands seek digital insights
General Electric, Unilever and Wal-Mart are among the brand owners trying to enhance their understanding of digital technology and behaviours, reflecting the opportunities and challenges these trends present.
Speaking to Advertising Age, Beth Comstock, CMO of General Electric, the conglomerate, posed a variety of questions which brands must answer if they are to progress in the digital age.
GE profit tumbles 31pc to USD1.95 billion in Q1
Industrial conglomerate General Electric saw its profit tumble 31 per cent to USD1.95 billion in the first three months of 2010, primarily bogged down by lower earnings by some of its divisions.
GE keen to expand manufacturing base in India
General Electric (GE) India is interested in participating in a multi-billion dollar railway locomotive project, President and CEO of GE India, John Flannery, announced in his acceptance speech of the IACC-Sanmar Indo-US Business Cooperation Award given to General Electric Company, the US on Wednesday. He added that GE India does not have a large manufacturing footprint in India and, to stay competitive in the long term, it needs to localise business and sourcing of products.
