Honda motorcycles entrusted Whitespace to help introduce Thai consumers to their range of 'Big Bikes'. Focused on evoking emotions and highlighting technology, the Bangkok-based design firm set out to let showroom visitors feel the excitement, quality and technical edge of Honda bikes long before their first test ride.
Since the opening of the flagship in Bangkok, Honda BigWing has expanded with an additional four locations from Chiang Mai to Phuket. All exterior facade and interior of roll-out stores are designed by Whitespace.
General Motors Co. and Honda Motor Co. both reported strong growth in car sales in China for July, despite an industry-wide slowdown in the country and increased competition.
GM said on Monday that it and its joint ventures sold 199,503 vehicles in China during the month, up 15 percent from a year earlier and a monthly record for the company, while Honda said it sold 52,045 vehicles in country through its two joint ventures, more than double its tally in the same month last year.
Japanese carmakers Honda, Toyota and Lexus have been named the most reliable used car brands in the UK in a survey by What Car? and Warranty Direct.
Suzuki and Subaru, also Japanese, were ranked fourth and fifth respectively in the survey of cars between three and 10 years old.
Honda, Berkshire Hathaway, Amazon and Apple are among the least "transparent" major corporations around the world, according to a new study.
Transparency International, the not-for-profit group, rated how openly the 105 biggest global companies reported their anti-corruption schemes, country-by-country sales and organisational structures.
The Annual Beijing Auto Show, which began yesterday, promises to feature exciting announcements from Honda, particularly for the Chinese market.
Recently, the car manufacturer unveiled two minimalist sketches of new vehicles that will "focus on Chinese consumers" to be debuted at the show.
Honda's human-shaped robot can now run faster, balance itself on uneven surfaces, hop on one foot and pour a drink. Some of its technology may even be used to help out with clean-up operations at the stricken Fukushima nuclear plant.
Honda has said it is recalling 313,000 vehicles globally due to concerns about potentially faulty airbags.
The models, all built between 2001 and 2003 and including the Civic and Accord, were found to have airbags that could burst due to defective inflators.
Most of the cars recalled are in the US and Canada, Honda said.
Japanese carmaker Honda said on Wednesday that its sales in China slumped nearly 30 percent in June from a year ago due to the ongoing impact from Japan's devastating quake and tsunami.
The third-largest carmaker in Japan said it sold 35,105 units last month in China, the world's top auto market, down 29.9 percent year on year.
In the first six months of the year, Honda said it sold 271,369 vehicles in China, down 12.3 percent from the same period a year ago.
Honda Motor, Japan's third largest carmaker, said its North American and China vehicle production will return to normal in August as parts suppliers recover from Japan's record earthquake.
Production at Honda's two ventures in China will reach 100 percent by August, and the carmaker forecasts annual capacity to reach 870,000 vehicles in late 2012 as factory expansions are completed, it said on Friday.
Honda Motor Co. said on Thursday it will more than double its annual output capacity for motorcycles in India to 4 million units by 2013 to meet rapidly growing demand in the emerging market.
Honda, which runs a manufacturing plant with an annual capacity of 1.6 million units in the state of Haryana, is building a second plant in the state of Rajasthan, about 90 km from New Delhi, India, with the capacity to produce 600,000 motorcycles annually. The second plant will begin operations in July.