Taiwanese phone maker HTC said its new flagship smartphone, the One M8, was selling quicker than its predecessor, and that the strong showing would help it claw back market share in developed markets such as the United States.
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Taiwan's leading smartphone maker HTC said Sunday that it had swung to profit in the three months to December after a quarterly net loss, the first since listing in 2002.
Having declined for four consecutive months, HTC's revenues rebounded to a sequential growth track in November 2012.
HTC has announced November revenues of TWD21.2 billion (USD729.7 million), a 23.3 percent increase from TWD17.2 billion (USD592 million) in the prior month. Compared to the TWD30.9 billion (USD1.06 billion) reported for November 2011, the sales figure showed a 31.4 percent decrease.
HTC's cumulative 2012 revenues through November totaled TWD267.5 billion (USD9.2 billion), slipping about 39 percent from a year earlier.
Consolidated revenues at Taiwan-based smartphone vendor HTC came to TWD17.2 billion (USD590 million) in October 2012, slipping below the TWD20-billion (USD686.9 million) mark for the first time in nine months.
HTC's consolidated sales for October 2012 show a decline of 18.55 percent on month and about 61 percent from a year ago. Consolidated revenues for the first 10 months of the year amounted to TWD246.22 billion (USD), a 39.7 percent decrease compared to the same period of 2011.
Taiwanese smartphone maker HTC has reported a 58 percent fall in net profit to TWD7.4 billion (USD248 million) in the three months ending in June.
In June, the group cut its forecast by revenue by 13 percent and warned it would make lower profits for each handset it sold.
Second quarter revenue of TWD91b was worse-than-expected.
HTC, the world's number five smartphone maker by shipments, is fast losing its "relevance" in a highly competitive market, as cheaper alternatives pose a threat to its growth in China, say technology analysts.
HTC on Tuesday forecasted that sales for the second quarter may be in the range of TWD100 billion to TWD105b (USD3.39b-3.56b), and gross profit margin may increase to 27 percent.
HTC Corp., an early leader in the smartphone market, now is trying to make up lost ground against Apple Inc. and Samsung Electronics Co.
The Taiwan-based manufacturer rode the smartphone boom to the top spot in the US last year among phone makers using Google Inc's Android software. But lately, HTC's devices have lost their luster.
HTC has unveiled its HTC One X and HTC One V smartphones in the Taiwan market with shipments to begin in 2 April. The vendor will promote its One-series lineup with the top-three local carriers – Chunghwa Telecom (CHT), Far EasTone Telecommunications (FET) and Taiwan Mobile.
Pre-sale orders for the HTC One X have reached 50,000 units since the model was available for subscription on 20 March, the Chinese-language Commercial Times quoted Jack Tong, vice president of HTC North Asia, as saying.
Competition for the 4G smartphone market in the US is expected to heat up soon as AT&T, Sprint Nextel and Verizon Wireless all have adopted new strategies for the purchase of 4G models, and there is a possibility that HTC will be dethroned from the top vendor ranking in both LTE and WiMAX sectors due to competition from Samsung Electronics, LG Electronics, Motorola Mobility, according to industry sources.